OUR FUTURE, OUR RESPONSIBILITY
We operate as a responsible business driven by our clear purpose, value and culture. We’re committed to using our scale and reach to make a positive impact and inspire change - playing our part in building a sustainable future for all our communities and our planet
OUR STRATEGY
Our strategy has four pillars that focus on what is important to us and where we can make a difference, reflecting our commitment to drive further change within our own company and deliver a positive societal impact through the content we produce and the influence we wield.
Find out more about
our strategy
Our strategy has four pillars that focus on what is important to us and where we can make a difference, reflecting our commitment to drive further change within our own company and deliver a positive societal impact through the content we produce and the influence we wield.
Climate
Reducing our Greenhouse Gas (GHG) emissions and playing our part in building a sustainable future for our planet.
CLIMATE
We have committed to a 42% reduction in our Greenhouse Gas (GHG) emissions by 2030, and a 90% reduction by 2050, across Scopes 1, 2 and 3.
- Our immediate focus is on measuring, reporting and setting targets to reduce our GHG emissions.
- We have committed to a 42% reduction in our Greenhouse Gas (GHG) emissions by 2030, and a 90% reduction by 2050, across Scopes 1, 2 and 3.
- Our most recent emissions report (FY23) showed a significant decrease of 27% in our supply chain emissions.
WHAT WE’VE DONE SO FAR
The launch of our proprietary allocation technology, APEX, in FY23 led to over 9m copies being saved from going to waste.
Our partnership with the specialist tech platform Scope3.com gave us visibility of the GHG emissions from our digital activity and led to a 36% reduction in our digital ad-serving emissions.
Read more about how we’re reducing our environmental impact in our most recent annual report.
Culture
Investing in our colleague experience, championing Diversity, Equity & Inclusion (DE&I) and creating development opportunities for all.
AT FUTURE…
EVERYONE IS WELCOME
Throughout 2024, we built our data-driven DE&I Strategy, holding listening sessions designed to provide a safe and supportive environment for open dialogue and sharing. As of March 2025, there are three Employee Networks at Future: Women of Future, the Cultural Collective, and LGBTQIA+ Space.
EVERYONE IS ENGAGED
Each year, Future runs a Colleague Engagement Survey, measuring levels of engagement across our workforce with everything from leadership & business strategy to training & development opportunities. We were extremely pleased to see the engagement index in 2024 rise by 4.6pp to 73.5% engagement.
EVERYONE IS SUPPORTED
We have a small team of Mental Health First Aiders at Future, who work in multiple departments and locations across the business. All receive training on responding to colleagues needing urgent mental health support, and operate an inbox for this purpose, monitored every day of the working year.
EVERYONE CAN SHINE
We’re always working to improve our learning & development opportunities at Future. In response to feedback from the previous Engagement Survey, in FY24 we launched an Editorial Training and Manager Development Programme. We also launched our Performance Management Framework, which then informed performance scores and salary reviews at the end of the year.
Community
Creating positive impact within our digital and local communities, building connections with local charities and educational institutions.
VOLUNTEERING & SOCIAL IMPACT
All Future colleagues are entitled to two paid volunteer days per year.
In November 2024, a group of colleagues from Future’s Atlanta community volunteered at the Atlanta Community Food Bank, helping to provide approximately 2,400 meals for people in the local area.
CHARITY & FUNDRAISING
Our office community teams run regular fundraising events, often inspired by international days of recognition.
In 2025, a team of colleagues in our New York office represented Team Future for the second year in a row at Cycle for Survival. The team raised an incredible $48,129 towards rare cancer research and clinical trials.
To encourage our colleagues in their fundraising efforts, Future matches all charitable contributions up to £300 or equivalent.
Content
Utilising the breadth of our reach to drive change through our content, highlighting ESG-related issues and setting industry-wide standards.
DIVERSITY AND SUSTAINABILITY IN OUR CONTENT
At Future, we want our content to work for the whole audience, because everyone deserves the best. Our audience is diverse, not only in gender, age and culture, but also in how they interact with our content.
We want all experiences with our brands to be inclusive, and therefore making all content accessible is integral to how our content is created and delivered.
WHAT WE’VE DONE SO FAR
In 2022 we published our Content Accessibility Guide internally, focused on ensuring all Future content is accessible and from a diverse range of voices. The Guide provides a single resource for all content creators, highlighting the significance of accessibility and inclusion and diversity in our content. In FY24, all Future brands completed an ESG Mission Statement, detailing their commitment to embedding sustainability into their content where relevant.
EDITORIAL STANDARDS
We’re consistently working to leverage our brands’ influence to create positive societal change. A key part of this is providing the support to our editorial teams that will enable them to create inclusive content for our audiences.
WHAT WE’VE DONE SO FAR
In FY22, we published our Responsible Content Framework internally and here, which covers the following:
- Accuracy and fairness
- Corrections, amendments and apologies
- Complaints procedure
- Duty of Care
- Editorial independence
- Honesty in reviews and eCommerce
- Gifts, trips and hospitality
We also run an Ethics Committee at Future, made up of senior colleagues to debate issues that cannot be resolved by those involved, and proactively addresses thematic issues
ENCOURAGING POSITIVE IMPACT
We’re striving to make a difference and are driven by our desire to use our platform positively. With a monthly online audience of over 400 million globally, we have an opportunity to inspire positive change, shape the world we live in and champion positive societal impact.
WHAT WE’VE DONE SO FAR
Each year, Future runs a Positive Impact Award as part of its Annual Awards Show. The most recent winner in December 2024 was Live Science, for its climate change coverage. In FY24, Live Science’s climate change coverage generated 7.76 million page views. The brand’s Science Spotlight series highlighted key stories, such as the decline of oil and indigenous-led conservation efforts.
KEEPING OURSELVES ACCOUNTABLE
“At Future, we’re driving measurable progress across our sustainability journey with the same data-driven approach that powers our business growth. Our commitment goes beyond aspirational targets to tangible actions—implementing transparent reporting, reducing our environmental footprint, and creating inclusive opportunities across our global operations. By prioritizing accountability in everything from carbon reduction to ethical business practices, we’re building a sustainable foundation that benefits our people, our communities, and our planet.”
Ivana Kirkbride
Independent Non-Executive Director and Chair of the Responsibility Committee
Future is a signatory of the PPA (Professional Publishers Association) Action Net Zero Pathway. As part of this, we’re committed to reducing our own business emissions, as well as influencing our suppliers and consumers to reduce their own impact, and to counter greenwashing in our advertising and sponsorship.
As members of the UN SDG (Sustainable Development Goals) Publishers Compact, we’ve committed to 10 principles as part of this, including the promotion of the SDGs among our suppliers and our own colleagues.
We’re also signatories of the Media Climate Pact, committing to implementing science-based targets on climate and driving actions consistent with a 1.5-degree pathway to achieve net-zero by 2050 at the latest, and to driving behaviour change towards climate-friendly lifestyles through our content.
OUR BRANDS, LEADING THE WAY
We leverage our brands’ influence to create positive societal change, facilitating lifelong learning for all.
MARIE CLAIRE UK
Marie Claire UK held its first ever Sustainability Awards – also its first ever carbon neutral event – in 2021. It followed the Marie Claire Sustainability festival and the launch of the brand’s dedicated Sustainability Channel in 2019. The awards cover over 60 categories and multiple industries, including beauty, fashion, health & wellness, home, motors, food & drink and travel & leisure.
KIPLINGER
Kiplinger is producing more content than ever before that allows investors to find opportunities in companies that are ESG-friendly. Not only is this a service to the reader, but also provides support to these businesses who are not only trying to perform well, but also to do good for the environment and tackle social issues.
COUNTRY LIFE
Country Life marked its 125th anniversary in 2021 by aiming to plant at least 1897 trees with the Trees for Tomorrow campaign. The Country Life wood will include native and non-native trees, all grown from seed in the UK.
