Future, the global leader in specialist media, today announced the appointment of Michael Peralta as its new Chief Revenue Officer. Returning to the Group in this key leadership role, Peralta will oversee Future’s global commercial organisation spanning a vast portfolio of specialist media brands comprising B2C and B2B.

Peralta, an experienced global media and technology executive, will join the Executive Leadership Team on 3 December 2025, reporting directly to Chief Executive Officer Kevin Li Ying. This strategic appointment comes as Future accelerates its focus on harnessing the power of AI, first-party data, and Retail Media Networks (RMN) to deliver greater value and future-ready solutions for its partners.

“Future is investing in the best talent and leadership to supercharge our next phase of growth, and Mike’s return is the ultimate signal of this,” said Li Ying. “With his deep understanding of our vast portfolio and proven track record in media and advertising, I have full confidence in his abilities to drive success for our clients, partners, and global audiences.”

“Coming back to Future at such a defining moment is incredibly exciting,” said Peralta. “Under Kevin’s leadership, there’s a powerful vision for where we’re headed – one that’s powered by data, technology, and innovation. Future is actively diversifying across advertising, e-commerce, RMN, and emerging AI and data partnerships – my focus is on uniting all of these strengths to drive sustainable growth and deliver unmatched value for our advertisers and partners.”

Peralta brings a wealth of relevant experience to the CRO role at Future. Most recently, he served as Vice President and General Manager of T-Mobile Advertising Solutions, where he helped establish and scale the company’s omnichannel advertising business.

In addition to his previous tenure at Future, he has held senior executive positions at companies ranging from start-ups to global enterprises, including Criteo, AudienceScience, MediaMath, and AOL/Advertising.com. He is widely recognised for his success in helping advertisers connect with consumers while building sustainable, data-driven, scalable products.

Peralta holds a Bachelor of Science degree in Environmental Engineering from Rensselaer Polytechnic Institute and pursued graduate studies in Management and Public Policy at New York University.

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Who What Wear, Future’s leading digital fashion and beauty destination, today announced the launch of Who What Wear Parents, a new style-focused parenting vertical. The launch is fronted by Who What Wear‘s first-ever digital Parents Issue, featuring actress Justine Lupe as the October cover star. 

Who What Wear Parents offers a curated, style-focused approach to parenting, taking the guesswork out of every purchase, from pregnancy essentials to school-aged kid gear and everything in between. This strategic expansion is a natural evolution for the brand, aligning with the changing lives of its audience and their growing interest in parenting-oriented content. 

As part of the launch, Who What Wear also unveiled The Mother Board, a trusted board of advisors made up of influential voices in style and parenting, including Who What Wear’s discerning mom and dad editors and seasoned contributors. Handpicked for their eye for style, real-world parenting insight, and commitment to making smart, stylish shopping easier, The Mother Board will contribute product curation and content for the new vertical.

“Many of our readers are now shopping for the little ones in their lives and their content interests have expanded,” said Kat Collings, Editor in Chief of Who What Wear. “We’re excited to provide the same style-minded, in-the-know content they love, now tailored for the world of parenting. Think of it as being welcomed into a shopping-savvy group chat with the coolest parents on the planet.”

“Modern parenthood is multidimensional, and so is our audience,” said Elizabeth Bagdasarian, SVP, Commercial at Future. “This launch represents a seamless evolution of how we serve our readers: from our Gen Z ‘Girls of Summer’ franchise to this new era of chic parenthood, we’re meeting them at every stage. Our audience trusts us for style, inspiration, and expertise, and now we’re expanding that commitment to ensure both our content and advertising partners continue to be relevant and resonant to their needs.”

The new Who What Wear Parents vertical and its debut issue are live now at WhoWhatWear.com.

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Future, the global leader in specialist media, has introduced Collab, an innovative new initiative aimed at bringing together the influence of today’s top digital creators with the trusted authority of Future’s well-known media brands. This new program highlights how publishers and the creator economy can work hand in hand to build authority, trust, and stronger audience engagement.

Collab will showcase creators across Future’s digital and social channels, producing content that aligns closely with each brand’s unique voice and audience. All partnerships will be carefully vetted for brand fit and promoted widely to maximize reach and impact.

The initiative launches with several Future brands and franchises. Marie Claire, Who What Wear, Ideal Home, and Homes & Gardens are the first to feature creator-led content. This includes Marie Claire’s “Style at Large” and Who What Wear’s “Editors in Residence,” which spotlight influential voices in fashion and culture. In the homes category, “By Design” and “Open House” on Homes & Gardens and Ideal Home provide an inside look at the homes of leading design creators.

In addition, Kiplinger has introduced its expert-led series “Adviser Intel,” while GamesRadar+ will soon roll out creator-led content with its new series “Replay.” These series expand Collab’s reach into wealth management and gaming audiences.

Collab represents a new model for partnerships between creators and publishers. By combining the cultural relevance of digital creators with the trusted authority of Future’s category-leading brands, the program offers an authentic and impactful way to engage digital-native communities.

Looking ahead, Future plans to develop Collab into a centralized, scalable platform focused on creator-first content. This will enable storytelling and brand-aligned collaborations to flourish across Future’s portfolio.

Hillary Kerr, Senior Vice President of Women & Luxury at Future, said: “The creator economy will continue to be an essential part of the future of digital media. As a global leader in specialist media, we are uniquely positioned to redefine how publishers engage with audiences. Collab offers a mutually beneficial approach, combining the cultural relevance of creators with the established authority of our brands. These partnerships are designed to build trust and deliver content that resonates deeply with our audiences.”

Jason Orme, Managing Director of Lifestyle at Future, added: “Each of our brands has its own unique identity and audience. In the homes and lifestyle space, we have earned a trusted relationship with readers who look to us for inspiration, advice, and trends. Now, through Collab, we are not just reporting on trends—we are collaborating with the creators who are shaping them.”

Erika Veurink, founder of EV Salon and creator of the Substack ‘Long Live,’ shared her enthusiasm for the program: “Joining Marie Claire as a contributing editor for ‘Style at Large’ was an easy decision. Having started my career freelancing for incredible legacy publications, it feels like a full-circle moment to partner with Marie Claire. The ask was an easy yes.”

To experience Collab in action, visit these Future brands:

• Homes & Gardens – By Design

• Ideal Home – Open House

• Marie Claire – Style at Large

• Who What Wear – Editors in Residence

• Kiplinger – Adviser Intel

The post Collab is Here: Future Forges New Partnerships Between Digital Creators and Trusted Media Brands appeared first on Future.

This summer, young photographers across the UK picked up their cameras and headed outside, taking part in The Week Junior Science+Nature’s annual Scavenger Hunt Photo Contest. The challenge? Track down 10 natural treasures and get creative. The response was incredible, with over 1,000 breathtaking photos that show the natural world through fresh, young eyes.

From this amazing collection, a judging panel selected two top prizewinners and eight runners-up. Thanks to competition partners at Canon, the first and second-place winners will each receive over £1,000 worth of photography equipment to help them continue to grow their skills.

A Golden Moment

The overall winner is a truly special image: “Golden Hour,” a puffin bathed in beautiful evening light, its beak full of sand eels. The photo was taken by 16-year-old Anwen from Aberystwyth.

Wildlife photographer, Canon Ambassador, and contest judge Ellie Rothnie praised the shot’s technical skill. “This very accomplished picture captures a classic puffin moment in a beautiful light—it’s no easy feat,” she said. “The shot shows technical mastery in the exposure and detail, and the golden tones make it a truly special image.”

Anwen’s stunning photograph now graces the front cover of the latest Science+Nature issue.

A Showcase of Young Talent

Second prize: Shy on the Stage – Isabelle, age 12

The talent and passion on display in this year’s entries were truly inspiring. As Science+Nature editor Dan Green put it, “Every photo is a mini-adventure that tells its own story of discovery and wonder, and Anwen’s puffin is an absolutely fabulous cover shot.”

Ellie Rothnie agreed, noting that the competition is “a fantastic showcase for curiosity, creativity and nature photography.”

This next generation of wildlife photographers deserves to be celebrated. To see more of their incredible work, mark calendars! All 10 winning shots will be exhibited at the Photography & Video Show in March 2026, where the young photographers’ work will be on public display alongside prizewinning images from professionals.

To learn more about The Week Junior Science+Nature, or to subscribe, visit https://sciencenature.theweekjunior.co.uk/.

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A new research report released today by Future, the global leader in specialist media, shows that artificial intelligence has officially moved from the margins into the mainstream, with most U.S. consumers now using AI in their day-to-day lives, often without even realizing it.

Titled “The AI Tipping Point,” the study, which first began tracking consumer sentiment around AI in February 2024, highlights three critical takeaways for marketers, tech leaders, and brands navigating an increasingly AI-integrated consumer landscape.

Unseen but Ubiquitous

While 55% of U.S. consumers say they use AI on a regular basis, 91% report frequent use of AI-driven technologies like social media feeds, navigation apps, facial recognition, and customer service chatbots. This gap highlights a critical insight: AI adoption is more widespread than consumers think.

“Consumers are already surrounded by AI, from the apps they use to the content they see, yet many don’t realize it,” said Paul Newman, Managing Director of Tech at Future. “This presents an opportunity for today’s leading AI-driven tech and consumer brands to educate, build trust, and be transparent about the role AI plays in their products.”

Younger Generations Are Leading the Charge

Millennials and Gen Zers aren’t just adopting generative AI, they’re applying it in more dynamic, creative, and decision-making ways. 

From personalized fitness plans and recipe generation to art creation and travel planning, AI is becoming a digital co-pilot for younger users, with 1 in 2 Gen Zers and Millennials using AI tools for product recommendations, +26% more likely than the national average.

“Younger generations are actively using AI to shape their daily lives, from how they learn and create to how they find products,” added Newman. “This signals a fundamental shift: AI is no longer just about efficiency, it’s a foundational part of personal identity and expression.”

Trust Is Still Tied to Human Expertise

Despite AI’s growing footprint, nearly half of consumers (45%) still double-check results using traditional search engines, with a total of 83% saying they look to other sources for validation in general. This underscores that credibility still matters in an AI world.

“Editorial trust and human authority is often  essential to a satisfying consumer experience,” said Newman. “Brands that align with credible publishers can help ground their AI narratives in trust, especially as target users navigate increasingly complex digital environments.”

Key Stats from the Report:

• 43% of U.S. respondents began using generative AI within the past six months
• Increasingly, U.S. consumers are using generative AI for things they would have previously searched for with traditional search engines (55%)
• The majority of respondents also felt that AI is improving their everyday lives — the percentage of those who agree jumped +9% in the U.S. from February 2025

What This Means for Brands

As AI reshapes how people learn, shop, and create, marketers must evolve with it. Reaching younger, digitally fluent audiences requires AI-savvy messaging, media, and platforms. 

And in a world of algorithmic content, trust is a premium commodity, making partnerships with credible, expert-led publishers more valuable than ever!

View the report here.

The post The AI Tipping Point: New Research from Future Shows AI is Already Part of Daily Life, Whether Consumers Realize It or Not appeared first on Future.

Future’s leading lifestyle brand, woman&home, today announced the return of its annual Amazing Women Awards. Now in its third year, the awards champion women who are making an extraordinary impact on their communities and beyond. In a new partnership for 2025, the awards are proudly sponsored by NHS Charities Together, the UK’s national charity caring for the NHS. 

The awards, featured in the October issue of woman&home, celebrate 10 outstanding women across various categories, from science and business to community action and the arts. The issue goes on sale on 28 August 2025 and will share the inspiring stories of these trailblazers. 

“The woman&home Amazing Women Awards are all about celebrating the incredible achievements of trailblazing women,” said Hannah Fernando, Group Editor of woman&home. “Throughout the UK, they are pushing boundaries and making the world a better place in so many different ways. This year, we are honoured to partner with NHS Charities Together, a charity that shares our values of celebrating those who make a real difference in their communities. Their support has been invaluable in bringing these inspiring stories to life.” 

“It has been really inspiring to be part of this year’s Amazing Women Awards,” added Ellie Orton OBE, CEO of NHS Charities Together. “At NHS Charities Together, we see every day how one person’s dedication can transform lives – whether you’re a frontline NHS worker, a community first responder, or a passionate charity fundraiser. That’s why we’re so proud to support the woman&home team in shining a light on all these remarkable women and celebrating their extraordinary achievements.” 

This year’s honourees include:

• Sports Supremo: Sophia Warner, an athlete, Paralympian and founder of the Superhero Series, a programme of sports events tailored for disabled people. 
• Children’s Cheerleader: Jessica Bondy, founder and trustee of Words Matter, a charity working to prevent verbal abuse of children by adults.
• Community Hero: Kaddy Thomas, founder of Carers Collective, providing community, connection and resources to unpaid carers.
• Business Inspiration: Jane Knight, founder of Successful Mums Career Academy, which helps women return to the workforce.
• Celebrity Doing Good: Giovanna Fletcher, an actor, author and podcaster who has raised over £6.5m for the breast cancer charity CoppaFeel!
• Science Pioneer: Dr Ceri Lewis, associate professor in Marine Biology at the University of Exeter, and an expert on biodiversity.
• Charity Champion: Judy Dewinter, chair of the Royal Free Charity’s board of trustees, recognised for redefining charitable work to advance patient care and research. This category is sponsored by NHS Charities Together.
• Arts Ambassador: YolanDa Brown, an award-winning saxophonist, composer and broadcaster.
• Environmental Gamechanger: Alison Westwood, co-founder of Baobab Bach, which tackles food poverty and food waste in South Wales.
• Animal Welfare Wonder: Sarah Carr, CEO of Naturewatch Foundation, dedicated to improving animal welfare standards in the UK and worldwide 

The online version of the awards, sponsored by NHS Charities Together, will be released over the next few weeks, featuring exclusive video content. The campaign aims to not only celebrate these amazing women but also to drive awareness for NHS Charities Together, which provides vital support to NHS staff, patients, and communities across the UK.

For more information and to read the full stories, pick up the October issue of woman&home on 28 August 2025 or visit the website to learn more.

The sponsorship deal was brokered by Future Creative and December 19.

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Innovative data solution unites retail media behavioural signals with Future’s vast audience data to deliver greater results for advertisers

Today, Future has signed a significant data partnership with Ocado Ads, the retail media network of the UK’s fastest-growing retailer, and Permutive, the leading data collaboration platform for incremental outcomes. This collaboration will securely integrate Ocado’s extensive shopper behaviour data into Future’s powerful audience targeting solution, Aperture, offering unparalleled audience targeting that delivers more relevant and timely ads for our advertising partners.

This groundbreaking partnership will empower Future to enrich its already robust first-party data with unique insights derived from Ocado’s customer base, where 100% of purchase behaviour data is captured. By securely combining Future’s high-intent audience data with Ocado’s real-time purchase signals, Future can unlock new levels of audience segmentation and targeting based on our reader’s purchase needs.

“This partnership with Permutive and Ocado Ads will help us to enrich Aperture, Future’s powerful audience targeting solution,” said Jamie Samuel, Director of Commercial Product at Future. “By combining our first-party data with Ocado’s purchase behaviour data, we’re leveraging even more trusted signals to deliver more meaningful purchase-cycle aligned ads, translating to stronger sales and ROI for our advertisers.”

Key Benefits for Advertisers:

• Enhanced Campaign Performance: Leveraging real-time data from both Future and Ocado, advertisers can execute more effective, timely, and relevant campaigns across Future’s vast network of specialist media brands. This ensures messages resonate with audiences actively considering purchases at key retail moments.

• Unrivalled Audience Targeting: Enables the creation of highly valuable audience segments. By combining Future’s high-intent data with Ocado’s granular category segments, new opportunities emerge for FMCG and CPG brands to reach highly relevant in-market consumers.

• User Privacy By Design: Leveraging Permutive’s privacy-safe technology, this data collaboration ensures responsible data collaboration, maintaining the highest standards of data privacy.

Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads commented, “By securely combining our rich, first-party customer purchase insights with premium publishers’ deep understanding of their audiences, the output is unparalleled opportunities for advertisers to reach high-intent consumers with relevant messages.”

“Publishers and advertisers are navigating a complex landscape, where delivering better outcomes is critical. Our partnership with Ocado Ads offers a unique advantage by uniting their precise customer purchase insights with premium publishers’ deep understanding of audience consideration,” said Joe Root, CEO and Co-founder, Permutive.

This strategic alliance underscores Future’s commitment to innovation and its dedication to providing advertisers with the most sophisticated audience targeting capabilities that deliver truly powerful results. See more about our advertising solutions here.

You can read more about our innovative partnership with Ocado Ads and Permutive in Digiday

The post Future Moves into Retail Media with Ocado Ads appeared first on Future.

Today, Future, the global leader in specialist media, announced Advisor, its latest technological innovation harnessing data and next-gen AI. This powerful AI content categorization engine leverages the power of machine learning and large language models for real-time, in-depth content analysis, revolutionizing how we connect with our audiences and deliver value to advertisers.

Built In-House, Delivering Real-World Results

Developed by Future’s expert data science, engineering, and product teams, Advisor is already integrated across 50 of Future’s leading brands. From fashion powerhouses like Marie Claire and Who What Wear, tech and gaming authorities Tom’s Guide and PC Gamer, to trusted news sources like The Week, Advisor is driving measurable outcomes across three core areas:

• Elevated User Engagement: With more personalized content recommendations, Advisor has led to a remarkable threefold increase in on-site clicks. Our users are discovering more of the content they love, deepening their connection with our brands.
• Optimized Ad Performance: Advisor enhances campaign efficiency and targeting for our advertising partners. It enables them to reach their target audiences with greater impact, significantly enhancing key performance metrics and ensuring their messages resonate more effectively.
• Supporting eCommerce Growth: Advisor is proving invaluable in guiding users through their shopping journey to purchase. This seamless experience has led to a noticeable increase in revenue per session.

The Symbiotic Future of Storytelling and Technology

“We believe as a publisher, AI presents a unique ‘win-win’ opportunity to serve our audiences better while delivering greater value to advertisers,” said Matt Trotta, SVP of Commercial at Future. “Great storytelling and innovative technology should work hand in hand. With Advisor, we’re powering an elevated user experience through more personalized content, while allowing us to increase ad relevance, improve monetization and strengthen our best-in-class targeting capabilities.”

“Enhancing our ability to understand what a user wants to read doesn’t just improve the experience for our audiences, it directly powers more intelligent targeting for our advertising partners,” said Jamie Samuel, Director of Commercial Product at Future. “That’s why we consider Advisor a dynamic, evolving technology, with every improvement we make to its recommendation engine strengthening both our editorial offerings and the commercial value we provide, in turn elevating the entire Future ecosystem.”

Future Commitment to AI-Driven Innovation

Advisor is the latest innovation to emerge from Future’s ongoing strategic investment in artificial intelligence. It exemplifies our unwavering commitment to enhancing value for both our vast user base and our esteemed advertising partners with solutions that are personalized, performance-driven, and scalable.

Learn more about Future’s unique portfolio of brands and our innovative advertising solutions here

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Produced alongside the experts at Future Creative, Future’s latest shoppable formats and customized packages capitalize on the high purchase intent of Future’s audiences and go beyond traditional digital ad design. The interactivity of the ads make it simple for users across the company’s premium portfolio of specialist brands to explore a sponsor’s products across desktop or mobile while continuing to enjoy a premium content experience relevant to their interests and buying needs.

Sponsors can leverage Future’s shoppable ad offerings to help users instantly browse and shop multiple product variations as they scroll through content across digital, social and email, including:

Window Shopper, which engages consumers as they scroll, capturing their attention and driving more clicks to the advertiser’s product. It creates an immersive carousel experience and is ideal for multiple products.

Hot Tip, allows users to tap on any hotspot to view detailed product information within a client’s product range. The hotspots can be fully customized with colors, animations and other interactive features and have been tested to drive conversions for up to 15 products.

An e-commerce powerhouse, consumers come to Future every day with high-intent, turning to the company’s vast portfolio of specialist media brands to seek practical information about specific buying needs before making a purchase.

Matt Trotta, SVP of Commercial at Future commented: “As retail media networks surge, Future is leveraging our decades of experience driving consumers to action with our content. With these shoppable solutions, we’re continuing to apply our expertise in e-commerce to the digital ad product experience so our clients can see meaningful performance outcomes, such as higher conversion rates from their target consumers.”

Glenn Iceton, Commercial Director at Future commented: “Our ability to move customers through the purchase funnel is distinct, and our custom ad formats are designed to accelerate that process. Combined with our unique blend of passionate audiences, exceptional reach and first-party targeting capabilities, we are enabling clients to engage more effectively with their customers.”

One new offering is the ​a​bility for advertisers to partner with Future’s in-house branded content studio, Future Creative, to leverage ​multiple shoppable touchpoints across platforms as part of a larger branded content feature.

To capitalize on its high-intent audiences, Future first introduced interactive video ads and livestream shopping capabilities with Who What Wear and has continued to expand interactive capabilities across editorial, advertising and branded content.

Discover more about Future’s branded content and advertising solutions here.

The post Future Leans Into Commerce Expertise With Shoppable Ad Solutions appeared first on Future.

In the fast-paced world of videogames, to stay ahead you need insider knowledge, insight into the latest trends, and expert advice that can shape your next move.

That’s why Future is excited to announce the launch of Knowledge, a new industry resource designed for professionals within the videogame community — from developers and marketers to publishers and newcomers looking to break into the industry.

What is Knowledge?

Knowledge is a free weekly newsletter from a team of industry experts and the creators of the award-winning Edge magazine, providing real-world insight, actionable advice and exclusive commentary from industry leaders who influence the world of videogames.
Knowledge provides an invaluable resource to discover new opportunities and keeps prosumers at the cutting edge of gaming trends.

What Knowledge offers

• Insider Insight: Discover perspectives from influential figures within the game industry to learn the secrets of their success.
• Actionable Advice: From publishing to marketing, our experts help you grow your knowledge and become more effective in your field.
• Industry Analysis: Features and op eds dig deep into the workings of the increasingly complex videogame industry.

Knowledge is led by an expert team of games industry veterans: Editor in Chief Pat Garratt, previously the founder of VG247, has decades of experience in games media, Managing Editor Marie Dealessandri has written on every aspect of the videogame industry for over a decade for GamesIndustry.biz, MCV and Develop, and Tony Mott, Editorial Director, of Future’s videogame magazine portfolio, has a game production and marketing background alongside his vast experience leading the Edge brand.

Patrick Garratt, Editor-in-Chief of Knowledge commented, “Knowledge is a fantastic opportunity to create a B2B videogame publication designed to help developers, publishers and investors make sense of the gaming industry’s recent transformations. I’m excited to launch what I’m certain will be an enduring facet to Edge’s unique reputation and brand.”

Marie Dealessandri, Managing Editor of Knowledge commented, “I’m delighted to be working alongside Pat and the Edge team to grow the brand in a direction that feels like its natural next step, bridging the gap between prosumers and industry professionals…. we’re hoping to be a place where developers can find the guidance they need, keep up to date with the latest news, and connect with their peers.”

Be Part of the Industry’s Best

Almost 5,000 developers, publishers, prosumers and industry leaders are already signed up to receive Knowledge with the first edition of the newsletter launching today. To get unparalleled videogame industry insight, sign up to get Knowledge delivered to your inbox every Friday.

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