Innovative data solution unites retail media behavioural signals with Future’s vast audience data to deliver greater results for advertisers

Today, Future has signed a significant data partnership with Ocado Ads, the retail media network of the UK’s fastest-growing retailer, and Permutive, the leading data collaboration platform for incremental outcomes. This collaboration will securely integrate Ocado’s extensive shopper behaviour data into Future’s powerful audience targeting solution, Aperture, offering unparalleled audience targeting that delivers more relevant and timely ads for our advertising partners.

This groundbreaking partnership will empower Future to enrich its already robust first-party data with unique insights derived from Ocado’s customer base, where 100% of purchase behaviour data is captured. By securely combining Future’s high-intent audience data with Ocado’s real-time purchase signals, Future can unlock new levels of audience segmentation and targeting based on our reader’s purchase needs.

“This partnership with Permutive and Ocado Ads will help us to enrich Aperture, Future’s powerful audience targeting solution,” said Jamie Samuel, Director of Commercial Product at Future. “By combining our first-party data with Ocado’s purchase behaviour data, we’re leveraging even more trusted signals to deliver more meaningful purchase-cycle aligned ads, translating to stronger sales and ROI for our advertisers.”

Key Benefits for Advertisers:

• Enhanced Campaign Performance: Leveraging real-time data from both Future and Ocado, advertisers can execute more effective, timely, and relevant campaigns across Future’s vast network of specialist media brands. This ensures messages resonate with audiences actively considering purchases at key retail moments.

• Unrivalled Audience Targeting: Enables the creation of highly valuable audience segments. By combining Future’s high-intent data with Ocado’s granular category segments, new opportunities emerge for FMCG and CPG brands to reach highly relevant in-market consumers.

• User Privacy By Design: Leveraging Permutive’s privacy-safe technology, this data collaboration ensures responsible data collaboration, maintaining the highest standards of data privacy.

Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads commented, “By securely combining our rich, first-party customer purchase insights with premium publishers’ deep understanding of their audiences, the output is unparalleled opportunities for advertisers to reach high-intent consumers with relevant messages.”

“Publishers and advertisers are navigating a complex landscape, where delivering better outcomes is critical. Our partnership with Ocado Ads offers a unique advantage by uniting their precise customer purchase insights with premium publishers’ deep understanding of audience consideration,” said Joe Root, CEO and Co-founder, Permutive.

This strategic alliance underscores Future’s commitment to innovation and its dedication to providing advertisers with the most sophisticated audience targeting capabilities that deliver truly powerful results. See more about our advertising solutions here.

You can read more about our innovative partnership with Ocado Ads and Permutive in Digiday

The post Future Moves into Retail Media with Ocado Ads appeared first on Future.

The full RNS can be found here as well as the slides here.

You can also watch the presentation where Kevin (CEO) presented our strategy and how we are building for tomorrow whilst delivering on today and Sharjeel (CFO) presented our financial results.

The post Future publishes HY 2025 results appeared first on Future.

The post Bond final offering circular appeared first on Future.

Today, Future, the global leader in specialist media, announced Advisor, its latest technological innovation harnessing data and next-gen AI. This powerful AI content categorization engine leverages the power of machine learning and large language models for real-time, in-depth content analysis, revolutionizing how we connect with our audiences and deliver value to advertisers.

Built In-House, Delivering Real-World Results

Developed by Future’s expert data science, engineering, and product teams, Advisor is already integrated across 50 of Future’s leading brands. From fashion powerhouses like Marie Claire and Who What Wear, tech and gaming authorities Tom’s Guide and PC Gamer, to trusted news sources like The Week, Advisor is driving measurable outcomes across three core areas:

• Elevated User Engagement: With more personalized content recommendations, Advisor has led to a remarkable threefold increase in on-site clicks. Our users are discovering more of the content they love, deepening their connection with our brands.
• Optimized Ad Performance: Advisor enhances campaign efficiency and targeting for our advertising partners. It enables them to reach their target audiences with greater impact, significantly enhancing key performance metrics and ensuring their messages resonate more effectively.
• Supporting eCommerce Growth: Advisor is proving invaluable in guiding users through their shopping journey to purchase. This seamless experience has led to a noticeable increase in revenue per session.

The Symbiotic Future of Storytelling and Technology

“We believe as a publisher, AI presents a unique ‘win-win’ opportunity to serve our audiences better while delivering greater value to advertisers,” said Matt Trotta, SVP of Commercial at Future. “Great storytelling and innovative technology should work hand in hand. With Advisor, we’re powering an elevated user experience through more personalized content, while allowing us to increase ad relevance, improve monetization and strengthen our best-in-class targeting capabilities.”

“Enhancing our ability to understand what a user wants to read doesn’t just improve the experience for our audiences, it directly powers more intelligent targeting for our advertising partners,” said Jamie Samuel, Director of Commercial Product at Future. “That’s why we consider Advisor a dynamic, evolving technology, with every improvement we make to its recommendation engine strengthening both our editorial offerings and the commercial value we provide, in turn elevating the entire Future ecosystem.”

Future Commitment to AI-Driven Innovation

Advisor is the latest innovation to emerge from Future’s ongoing strategic investment in artificial intelligence. It exemplifies our unwavering commitment to enhancing value for both our vast user base and our esteemed advertising partners with solutions that are personalized, performance-driven, and scalable.

Learn more about Future’s unique portfolio of brands and our innovative advertising solutions here

The post Future Unveils Advisor AI appeared first on Future.

Addressing the Unmet Needs of the UK’s Gen Z Renter Generation

Future, the global leader in specialist media and the UK’s most-read home interest publisher, has announced its latest launch set to address the shifting behaviours of the next generation of home interest consumers.

ROOMS, Future’s newest homes media brand is dedicated to renters under 35 who love their space but don’t necessarily own it. Launching exclusively on social media, ROOMS will live where its audience does, bringing a fresh, personality-driven approach to the homes media space.

ROOMS: disrupting the homes media landscape—one post at a time

With renters pouring time, creativity, and money into making their spaces feel like home, it’s clear that ownership isn’t a prerequisite for passion. This audience cares about personalisation, aesthetics, and self-expression just as much as homeowners do, yet traditional homes media has largely overlooked them. ROOMS is set to change that.

Created by Gen Z for Gen Z, ROOMS delivers entertaining, trend-led, and practical content tailored to the realities of renting. Emilie Mendham, editor of ROOMS, commented: “We’re tapping into pop culture, social media trends, and the everyday realities of renting to create content that’s not just helpful, but actually entertaining.”

Follow ROOMS on TikTok @ROOMS.HQ and join the conversation

The post Introducing ROOMS: Future’s New Homes Media Brand appeared first on Future.

Milestone celebrated with special anniversary issue and retro feature

Future, the global leader in specialist media, is celebrating the 20th birthday of the Hot 100 — T3 Magazine’s inaugural list of the hottest tech and trends in the world — picking out the greatest gadgets and innovations, while also looking back at some of the not-so-hot picks over the years.

Since 2005, the Hot 100 has helped guide millions of gadget enthusiasts, becoming the essential list of what’s hot and what’s not in the technology sector.

This year, the Hot 100 is once again packed with innovative tech, with everything from cutting-edge OLED TVs and smart fridge freezers getting a look-in. Over the years, some of the greatest tech ever has graced the pages of the Hot 100, from Panasonic Plasma TVs to the PlayStation 5.

To celebrate its 20th anniversary, Future tracked down the editor-in-chief of T3 who led the team that originally came up with the Hot 100 concept.

“With so many new gadgets coming out it was a full time job just to keep track, we decided a top 100 was a good way to filter out the best new products from the year for readers,” explained James Beechinor-Collins, Editor-in-Chief of T3, from January 2003 to March 2007.

“When I joined T3 the smartphone didn’t exist, we were on the cusp of a megapixel arms race in digital cameras, the ambition for TVs was bigger, flatter, brighter and the search was on for the one device that would do it all… and the iPhone became that one device.”

“It’s fantastic to see both T3 and the Hot 100 going from strength to strength after 20 years,” said Marc Chacksfield, Content Director of T3. “While the gadgets and innovations in the list have changed, one thing has remained the same: T3’s undying love for tech!”

To celebrate 20 years of the Hot 100, T3 Magazine has created a special retro feature highlighting the gadgets that were showcased in the first Hot 100. The 20th Anniversary Edition of the Hot 100, issue 372 of T3 Magazine, is on sale 11 April.

Get your copy here.

The post T3 Magazine’s Hot 100 Celebrates 20th Anniversary appeared first on Future.

Future’s leading consumer-focused beauty experience, The Beauty Show, will return to London on 18-19 April, 2026. As one of the UK’s leading beauty events, The Beauty Show brings together top beauty brands, professionals and over 5,000 beauty and wellness enthusiasts.

The Beauty Show’s incredible debut in 2024 welcomed more than 4,000 beauty lovers and showcased top beauty brands like UKLASH, The Perfume Shop, and Urban Decay, as well as a line up of beauty industry experts including Caroline Hirons, Nadia Sawalha and Aimee Connolly.

The Beauty Show Evolution

For 2026, The Beauty Show is evolving to respond to the growing demand for a more holistic approach to beauty and self-care. Future is committed to championing a more integrated vision of beauty and wellness, bringing together expert knowledge and meaningful experiences that empower our passionate audiences to prioritise their wellbeing.

Philippa Newman, Event Director at Future, commented, “After a fantastic event in 2024, it’s clear that beauty lovers want a space where they can discover, try, and shop the best in the industry… we’re excited to create an event that not only celebrates beauty but also empowers people to feel their best inside and out.”

Be Part of The Beauty Show 2026

The Beauty Show is not just an event – it’s an experience. Attendees gain excusive access to a vibrant beauty shopping experience, live demonstrations, treatment areas, as well as expert talks. With an engaged wellness and beauty-loving audience, this is a chance for brands to build lasting connections and be part of a growing wellbeing movement.

For further information and opportunities to get involved, contact The Beauty Show team.

The post Future announces the return of The Beauty Show appeared first on Future.

Future’s best-selling rugby magazine, Rugby World, and leading destination for empowering women through style, beauty, and culture, Marie Claire UK, revealed Rugby superstar and Olympian Ilona Maher as the face of their first-ever collaboration.

This editorial synergy spans digital and social across both brands as well as print with Rugby World’s latest issue hitting newsstands on Friday 28 March and is unique to Future, which is home to a vast portfolio of specialist media brands spanning fashion, beauty, gaming, tech, sports and more.

In her exclusive interview, Ilona opens up to Joseph Robinson, Editor of Rugby World and Ally Head, Senior Health & Sustainability Editor at Marie Claire UK, about body positivity, the burnout and expectation of being one of rugby’s biggest stars and more.

Bridging highly-engaged fanbases

The collaboration demonstrates Future’s differentiated ability to reach and bridge highly-engaged fanbases – from passionate rugby fans to Marie Claire’s fashion and beauty-conscious readers – and showcases the creative and innovative ways publishers are reaching audiences in today’s media landscape.

Joseph Robinson, Editor of Rugby World commented:

“Sometimes unlikely collaborations just work. On paper, Rugby World and Marie Claire UK could not be more different but dig beneath the surface and you realise we share more than you would think, primarily a passion for telling you incredible stories. Ilona’s story is just that – one that inspires and empowers millions around the world and being able to share it through not only Rugby World but also Marie Claire UK is a testament to what both brands stand for.”

Ally Head, Senior Health & Sustainability Editor at Marie Claire UK added:

“A partnership between two seemingly polar opposite brands doesn’t happen often – but that’s the ‘Ilona Maher effect for you.’ The globally renowned star is the embodiment of what both our magazines stand for, and she’s showing women worldwide that it’s okay to be multifaceted and, more importantly, yourself. I couldn’t be prouder of this world-first editorial collaboration, showing the power of brands coming together.”

Visit marieclaire.co.uk and rugbyworld.com to read more about Ilona’s interviews.

The post Marie Claire UK and Rugby World Join Forces To Spotlight Ilona Maher appeared first on Future.

Produced alongside the experts at Future Creative, Future’s latest shoppable formats and customized packages capitalize on the high purchase intent of Future’s audiences and go beyond traditional digital ad design. The interactivity of the ads make it simple for users across the company’s premium portfolio of specialist brands to explore a sponsor’s products across desktop or mobile while continuing to enjoy a premium content experience relevant to their interests and buying needs.

Sponsors can leverage Future’s shoppable ad offerings to help users instantly browse and shop multiple product variations as they scroll through content across digital, social and email, including:

Window Shopper, which engages consumers as they scroll, capturing their attention and driving more clicks to the advertiser’s product. It creates an immersive carousel experience and is ideal for multiple products.

Hot Tip, allows users to tap on any hotspot to view detailed product information within a client’s product range. The hotspots can be fully customized with colors, animations and other interactive features and have been tested to drive conversions for up to 15 products.

An e-commerce powerhouse, consumers come to Future every day with high-intent, turning to the company’s vast portfolio of specialist media brands to seek practical information about specific buying needs before making a purchase.

Matt Trotta, SVP of Commercial at Future commented: “As retail media networks surge, Future is leveraging our decades of experience driving consumers to action with our content. With these shoppable solutions, we’re continuing to apply our expertise in e-commerce to the digital ad product experience so our clients can see meaningful performance outcomes, such as higher conversion rates from their target consumers.”

Glenn Iceton, Commercial Director at Future commented: “Our ability to move customers through the purchase funnel is distinct, and our custom ad formats are designed to accelerate that process. Combined with our unique blend of passionate audiences, exceptional reach and first-party targeting capabilities, we are enabling clients to engage more effectively with their customers.”

One new offering is the ​a​bility for advertisers to partner with Future’s in-house branded content studio, Future Creative, to leverage ​multiple shoppable touchpoints across platforms as part of a larger branded content feature.

To capitalize on its high-intent audiences, Future first introduced interactive video ads and livestream shopping capabilities with Who What Wear and has continued to expand interactive capabilities across editorial, advertising and branded content.

Discover more about Future’s branded content and advertising solutions here.

The post Future Leans Into Commerce Expertise With Shoppable Ad Solutions appeared first on Future.

In the fast-paced world of videogames, to stay ahead you need insider knowledge, insight into the latest trends, and expert advice that can shape your next move.

That’s why Future is excited to announce the launch of Knowledge, a new industry resource designed for professionals within the videogame community — from developers and marketers to publishers and newcomers looking to break into the industry.

What is Knowledge?

Knowledge is a free weekly newsletter from a team of industry experts and the creators of the award-winning Edge magazine, providing real-world insight, actionable advice and exclusive commentary from industry leaders who influence the world of videogames.
Knowledge provides an invaluable resource to discover new opportunities and keeps prosumers at the cutting edge of gaming trends.

What Knowledge offers

• Insider Insight: Discover perspectives from influential figures within the game industry to learn the secrets of their success.
• Actionable Advice: From publishing to marketing, our experts help you grow your knowledge and become more effective in your field.
• Industry Analysis: Features and op eds dig deep into the workings of the increasingly complex videogame industry.

Knowledge is led by an expert team of games industry veterans: Editor in Chief Pat Garratt, previously the founder of VG247, has decades of experience in games media, Managing Editor Marie Dealessandri has written on every aspect of the videogame industry for over a decade for GamesIndustry.biz, MCV and Develop, and Tony Mott, Editorial Director, of Future’s videogame magazine portfolio, has a game production and marketing background alongside his vast experience leading the Edge brand.

Patrick Garratt, Editor-in-Chief of Knowledge commented, “Knowledge is a fantastic opportunity to create a B2B videogame publication designed to help developers, publishers and investors make sense of the gaming industry’s recent transformations. I’m excited to launch what I’m certain will be an enduring facet to Edge’s unique reputation and brand.”

Marie Dealessandri, Managing Editor of Knowledge commented, “I’m delighted to be working alongside Pat and the Edge team to grow the brand in a direction that feels like its natural next step, bridging the gap between prosumers and industry professionals…. we’re hoping to be a place where developers can find the guidance they need, keep up to date with the latest news, and connect with their peers.”

Be Part of the Industry’s Best

Almost 5,000 developers, publishers, prosumers and industry leaders are already signed up to receive Knowledge with the first edition of the newsletter launching today. To get unparalleled videogame industry insight, sign up to get Knowledge delivered to your inbox every Friday.

The post Future Launches Knowledge for the Videogame Industry appeared first on Future.