Future, the global leader in specialist media, today announced the appointment of Michael Peralta as its new Chief Revenue Officer. Returning to the Group in this key leadership role, Peralta will oversee Future’s global commercial organisation spanning a vast portfolio of specialist media brands comprising B2C and B2B.

Peralta, an experienced global media and technology executive, will join the Executive Leadership Team on 3 December 2025, reporting directly to Chief Executive Officer Kevin Li Ying. This strategic appointment comes as Future accelerates its focus on harnessing the power of AI, first-party data, and Retail Media Networks (RMN) to deliver greater value and future-ready solutions for its partners.

“Future is investing in the best talent and leadership to supercharge our next phase of growth, and Mike’s return is the ultimate signal of this,” said Li Ying. “With his deep understanding of our vast portfolio and proven track record in media and advertising, I have full confidence in his abilities to drive success for our clients, partners, and global audiences.”

“Coming back to Future at such a defining moment is incredibly exciting,” said Peralta. “Under Kevin’s leadership, there’s a powerful vision for where we’re headed – one that’s powered by data, technology, and innovation. Future is actively diversifying across advertising, e-commerce, RMN, and emerging AI and data partnerships – my focus is on uniting all of these strengths to drive sustainable growth and deliver unmatched value for our advertisers and partners.”

Peralta brings a wealth of relevant experience to the CRO role at Future. Most recently, he served as Vice President and General Manager of T-Mobile Advertising Solutions, where he helped establish and scale the company’s omnichannel advertising business.

In addition to his previous tenure at Future, he has held senior executive positions at companies ranging from start-ups to global enterprises, including Criteo, AudienceScience, MediaMath, and AOL/Advertising.com. He is widely recognised for his success in helping advertisers connect with consumers while building sustainable, data-driven, scalable products.

Peralta holds a Bachelor of Science degree in Environmental Engineering from Rensselaer Polytechnic Institute and pursued graduate studies in Management and Public Policy at New York University.

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Who What Wear, Future’s leading digital fashion and beauty destination, today announced the launch of Who What Wear Parents, a new style-focused parenting vertical. The launch is fronted by Who What Wear‘s first-ever digital Parents Issue, featuring actress Justine Lupe as the October cover star. 

Who What Wear Parents offers a curated, style-focused approach to parenting, taking the guesswork out of every purchase, from pregnancy essentials to school-aged kid gear and everything in between. This strategic expansion is a natural evolution for the brand, aligning with the changing lives of its audience and their growing interest in parenting-oriented content. 

As part of the launch, Who What Wear also unveiled The Mother Board, a trusted board of advisors made up of influential voices in style and parenting, including Who What Wear’s discerning mom and dad editors and seasoned contributors. Handpicked for their eye for style, real-world parenting insight, and commitment to making smart, stylish shopping easier, The Mother Board will contribute product curation and content for the new vertical.

“Many of our readers are now shopping for the little ones in their lives and their content interests have expanded,” said Kat Collings, Editor in Chief of Who What Wear. “We’re excited to provide the same style-minded, in-the-know content they love, now tailored for the world of parenting. Think of it as being welcomed into a shopping-savvy group chat with the coolest parents on the planet.”

“Modern parenthood is multidimensional, and so is our audience,” said Elizabeth Bagdasarian, SVP, Commercial at Future. “This launch represents a seamless evolution of how we serve our readers: from our Gen Z ‘Girls of Summer’ franchise to this new era of chic parenthood, we’re meeting them at every stage. Our audience trusts us for style, inspiration, and expertise, and now we’re expanding that commitment to ensure both our content and advertising partners continue to be relevant and resonant to their needs.”

The new Who What Wear Parents vertical and its debut issue are live now at WhoWhatWear.com.

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Future, the global leader in specialist media, has introduced Collab, an innovative new initiative aimed at bringing together the influence of today’s top digital creators with the trusted authority of Future’s well-known media brands. This new program highlights how publishers and the creator economy can work hand in hand to build authority, trust, and stronger audience engagement.

Collab will showcase creators across Future’s digital and social channels, producing content that aligns closely with each brand’s unique voice and audience. All partnerships will be carefully vetted for brand fit and promoted widely to maximize reach and impact.

The initiative launches with several Future brands and franchises. Marie Claire, Who What Wear, Ideal Home, and Homes & Gardens are the first to feature creator-led content. This includes Marie Claire’s “Style at Large” and Who What Wear’s “Editors in Residence,” which spotlight influential voices in fashion and culture. In the homes category, “By Design” and “Open House” on Homes & Gardens and Ideal Home provide an inside look at the homes of leading design creators.

In addition, Kiplinger has introduced its expert-led series “Adviser Intel,” while GamesRadar+ will soon roll out creator-led content with its new series “Replay.” These series expand Collab’s reach into wealth management and gaming audiences.

Collab represents a new model for partnerships between creators and publishers. By combining the cultural relevance of digital creators with the trusted authority of Future’s category-leading brands, the program offers an authentic and impactful way to engage digital-native communities.

Looking ahead, Future plans to develop Collab into a centralized, scalable platform focused on creator-first content. This will enable storytelling and brand-aligned collaborations to flourish across Future’s portfolio.

Hillary Kerr, Senior Vice President of Women & Luxury at Future, said: “The creator economy will continue to be an essential part of the future of digital media. As a global leader in specialist media, we are uniquely positioned to redefine how publishers engage with audiences. Collab offers a mutually beneficial approach, combining the cultural relevance of creators with the established authority of our brands. These partnerships are designed to build trust and deliver content that resonates deeply with our audiences.”

Jason Orme, Managing Director of Lifestyle at Future, added: “Each of our brands has its own unique identity and audience. In the homes and lifestyle space, we have earned a trusted relationship with readers who look to us for inspiration, advice, and trends. Now, through Collab, we are not just reporting on trends—we are collaborating with the creators who are shaping them.”

Erika Veurink, founder of EV Salon and creator of the Substack ‘Long Live,’ shared her enthusiasm for the program: “Joining Marie Claire as a contributing editor for ‘Style at Large’ was an easy decision. Having started my career freelancing for incredible legacy publications, it feels like a full-circle moment to partner with Marie Claire. The ask was an easy yes.”

To experience Collab in action, visit these Future brands:

• Homes & Gardens – By Design

• Ideal Home – Open House

• Marie Claire – Style at Large

• Who What Wear – Editors in Residence

• Kiplinger – Adviser Intel

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This summer, young photographers across the UK picked up their cameras and headed outside, taking part in The Week Junior Science+Nature’s annual Scavenger Hunt Photo Contest. The challenge? Track down 10 natural treasures and get creative. The response was incredible, with over 1,000 breathtaking photos that show the natural world through fresh, young eyes.

From this amazing collection, a judging panel selected two top prizewinners and eight runners-up. Thanks to competition partners at Canon, the first and second-place winners will each receive over £1,000 worth of photography equipment to help them continue to grow their skills.

A Golden Moment

The overall winner is a truly special image: “Golden Hour,” a puffin bathed in beautiful evening light, its beak full of sand eels. The photo was taken by 16-year-old Anwen from Aberystwyth.

Wildlife photographer, Canon Ambassador, and contest judge Ellie Rothnie praised the shot’s technical skill. “This very accomplished picture captures a classic puffin moment in a beautiful light—it’s no easy feat,” she said. “The shot shows technical mastery in the exposure and detail, and the golden tones make it a truly special image.”

Anwen’s stunning photograph now graces the front cover of the latest Science+Nature issue.

A Showcase of Young Talent

Second prize: Shy on the Stage – Isabelle, age 12

The talent and passion on display in this year’s entries were truly inspiring. As Science+Nature editor Dan Green put it, “Every photo is a mini-adventure that tells its own story of discovery and wonder, and Anwen’s puffin is an absolutely fabulous cover shot.”

Ellie Rothnie agreed, noting that the competition is “a fantastic showcase for curiosity, creativity and nature photography.”

This next generation of wildlife photographers deserves to be celebrated. To see more of their incredible work, mark calendars! All 10 winning shots will be exhibited at the Photography & Video Show in March 2026, where the young photographers’ work will be on public display alongside prizewinning images from professionals.

To learn more about The Week Junior Science+Nature, or to subscribe, visit https://sciencenature.theweekjunior.co.uk/.

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A new research report released today by Future, the global leader in specialist media, shows that artificial intelligence has officially moved from the margins into the mainstream, with most U.S. consumers now using AI in their day-to-day lives, often without even realizing it.

Titled “The AI Tipping Point,” the study, which first began tracking consumer sentiment around AI in February 2024, highlights three critical takeaways for marketers, tech leaders, and brands navigating an increasingly AI-integrated consumer landscape.

Unseen but Ubiquitous

While 55% of U.S. consumers say they use AI on a regular basis, 91% report frequent use of AI-driven technologies like social media feeds, navigation apps, facial recognition, and customer service chatbots. This gap highlights a critical insight: AI adoption is more widespread than consumers think.

“Consumers are already surrounded by AI, from the apps they use to the content they see, yet many don’t realize it,” said Paul Newman, Managing Director of Tech at Future. “This presents an opportunity for today’s leading AI-driven tech and consumer brands to educate, build trust, and be transparent about the role AI plays in their products.”

Younger Generations Are Leading the Charge

Millennials and Gen Zers aren’t just adopting generative AI, they’re applying it in more dynamic, creative, and decision-making ways. 

From personalized fitness plans and recipe generation to art creation and travel planning, AI is becoming a digital co-pilot for younger users, with 1 in 2 Gen Zers and Millennials using AI tools for product recommendations, +26% more likely than the national average.

“Younger generations are actively using AI to shape their daily lives, from how they learn and create to how they find products,” added Newman. “This signals a fundamental shift: AI is no longer just about efficiency, it’s a foundational part of personal identity and expression.”

Trust Is Still Tied to Human Expertise

Despite AI’s growing footprint, nearly half of consumers (45%) still double-check results using traditional search engines, with a total of 83% saying they look to other sources for validation in general. This underscores that credibility still matters in an AI world.

“Editorial trust and human authority is often  essential to a satisfying consumer experience,” said Newman. “Brands that align with credible publishers can help ground their AI narratives in trust, especially as target users navigate increasingly complex digital environments.”

Key Stats from the Report:

• 43% of U.S. respondents began using generative AI within the past six months
• Increasingly, U.S. consumers are using generative AI for things they would have previously searched for with traditional search engines (55%)
• The majority of respondents also felt that AI is improving their everyday lives — the percentage of those who agree jumped +9% in the U.S. from February 2025

What This Means for Brands

As AI reshapes how people learn, shop, and create, marketers must evolve with it. Reaching younger, digitally fluent audiences requires AI-savvy messaging, media, and platforms. 

And in a world of algorithmic content, trust is a premium commodity, making partnerships with credible, expert-led publishers more valuable than ever!

View the report here.

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Future’s leading lifestyle brand, woman&home, today announced the return of its annual Amazing Women Awards. Now in its third year, the awards champion women who are making an extraordinary impact on their communities and beyond. In a new partnership for 2025, the awards are proudly sponsored by NHS Charities Together, the UK’s national charity caring for the NHS. 

The awards, featured in the October issue of woman&home, celebrate 10 outstanding women across various categories, from science and business to community action and the arts. The issue goes on sale on 28 August 2025 and will share the inspiring stories of these trailblazers. 

“The woman&home Amazing Women Awards are all about celebrating the incredible achievements of trailblazing women,” said Hannah Fernando, Group Editor of woman&home. “Throughout the UK, they are pushing boundaries and making the world a better place in so many different ways. This year, we are honoured to partner with NHS Charities Together, a charity that shares our values of celebrating those who make a real difference in their communities. Their support has been invaluable in bringing these inspiring stories to life.” 

“It has been really inspiring to be part of this year’s Amazing Women Awards,” added Ellie Orton OBE, CEO of NHS Charities Together. “At NHS Charities Together, we see every day how one person’s dedication can transform lives – whether you’re a frontline NHS worker, a community first responder, or a passionate charity fundraiser. That’s why we’re so proud to support the woman&home team in shining a light on all these remarkable women and celebrating their extraordinary achievements.” 

This year’s honourees include:

• Sports Supremo: Sophia Warner, an athlete, Paralympian and founder of the Superhero Series, a programme of sports events tailored for disabled people. 
• Children’s Cheerleader: Jessica Bondy, founder and trustee of Words Matter, a charity working to prevent verbal abuse of children by adults.
• Community Hero: Kaddy Thomas, founder of Carers Collective, providing community, connection and resources to unpaid carers.
• Business Inspiration: Jane Knight, founder of Successful Mums Career Academy, which helps women return to the workforce.
• Celebrity Doing Good: Giovanna Fletcher, an actor, author and podcaster who has raised over £6.5m for the breast cancer charity CoppaFeel!
• Science Pioneer: Dr Ceri Lewis, associate professor in Marine Biology at the University of Exeter, and an expert on biodiversity.
• Charity Champion: Judy Dewinter, chair of the Royal Free Charity’s board of trustees, recognised for redefining charitable work to advance patient care and research. This category is sponsored by NHS Charities Together.
• Arts Ambassador: YolanDa Brown, an award-winning saxophonist, composer and broadcaster.
• Environmental Gamechanger: Alison Westwood, co-founder of Baobab Bach, which tackles food poverty and food waste in South Wales.
• Animal Welfare Wonder: Sarah Carr, CEO of Naturewatch Foundation, dedicated to improving animal welfare standards in the UK and worldwide 

The online version of the awards, sponsored by NHS Charities Together, will be released over the next few weeks, featuring exclusive video content. The campaign aims to not only celebrate these amazing women but also to drive awareness for NHS Charities Together, which provides vital support to NHS staff, patients, and communities across the UK.

For more information and to read the full stories, pick up the October issue of woman&home on 28 August 2025 or visit the website to learn more.

The sponsorship deal was brokered by Future Creative and December 19.

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Innovative data solution unites retail media behavioural signals with Future’s vast audience data to deliver greater results for advertisers

Today, Future has signed a significant data partnership with Ocado Ads, the retail media network of the UK’s fastest-growing retailer, and Permutive, the leading data collaboration platform for incremental outcomes. This collaboration will securely integrate Ocado’s extensive shopper behaviour data into Future’s powerful audience targeting solution, Aperture, offering unparalleled audience targeting that delivers more relevant and timely ads for our advertising partners.

This groundbreaking partnership will empower Future to enrich its already robust first-party data with unique insights derived from Ocado’s customer base, where 100% of purchase behaviour data is captured. By securely combining Future’s high-intent audience data with Ocado’s real-time purchase signals, Future can unlock new levels of audience segmentation and targeting based on our reader’s purchase needs.

“This partnership with Permutive and Ocado Ads will help us to enrich Aperture, Future’s powerful audience targeting solution,” said Jamie Samuel, Director of Commercial Product at Future. “By combining our first-party data with Ocado’s purchase behaviour data, we’re leveraging even more trusted signals to deliver more meaningful purchase-cycle aligned ads, translating to stronger sales and ROI for our advertisers.”

Key Benefits for Advertisers:

• Enhanced Campaign Performance: Leveraging real-time data from both Future and Ocado, advertisers can execute more effective, timely, and relevant campaigns across Future’s vast network of specialist media brands. This ensures messages resonate with audiences actively considering purchases at key retail moments.

• Unrivalled Audience Targeting: Enables the creation of highly valuable audience segments. By combining Future’s high-intent data with Ocado’s granular category segments, new opportunities emerge for FMCG and CPG brands to reach highly relevant in-market consumers.

• User Privacy By Design: Leveraging Permutive’s privacy-safe technology, this data collaboration ensures responsible data collaboration, maintaining the highest standards of data privacy.

Ben O’Mahoney, AdTech & Data Partnerships Lead at Ocado Ads commented, “By securely combining our rich, first-party customer purchase insights with premium publishers’ deep understanding of their audiences, the output is unparalleled opportunities for advertisers to reach high-intent consumers with relevant messages.”

“Publishers and advertisers are navigating a complex landscape, where delivering better outcomes is critical. Our partnership with Ocado Ads offers a unique advantage by uniting their precise customer purchase insights with premium publishers’ deep understanding of audience consideration,” said Joe Root, CEO and Co-founder, Permutive.

This strategic alliance underscores Future’s commitment to innovation and its dedication to providing advertisers with the most sophisticated audience targeting capabilities that deliver truly powerful results. See more about our advertising solutions here.

You can read more about our innovative partnership with Ocado Ads and Permutive in Digiday

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The full RNS can be found here as well as the slides here.

You can also watch the presentation where Kevin (CEO) presented our strategy and how we are building for tomorrow whilst delivering on today and Sharjeel (CFO) presented our financial results.

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